Ubisoft's Strategic Shift: Focusing on Mobile and Free-to-Play Games

The past year has been a transformative period for Ubisoft, marked by both successes and setbacks. Despite the disappointing performance of Mario + Rabbids: Sparks of Hope and Just Dance 2023, the company remains committed to its vision of creating engaging gaming experiences. In an interview with GamesIndustry.biz, Guillemot attributed the disappointing Christmas season to a growing trend of gamers gravitating towards bigger brands, citing the record-breaking performances of games like God of War, Pokémon, and Zelda. However, he also expressed his enthusiasm for the company's upcoming projects, including the new Assassin's Creed game, Mirage, and two AAA open-world titles based on massive movie franchises - Avatar: Frontiers of Pandora and Star Wars Outlaws. Guillemot emphasized Ubisoft's focus on building its own brands, rather than acquiring companies, and highlighted the company's efforts to expand its reach through mobile and free-to-play games. With a lineup of exciting new titles and a renewed focus on its core strengths, Ubisoft is poised to make a significant impact in the gaming industry.