Discover CliCli: The Innovative Platform Revolutionizing User-Generated Games

The line between game developers and enthusiasts has long been blurred, with players creating their own content since the inception of PC games. This has been evident in the numerous mods and game modes born from existing titles. However, this process used to require extensive technical knowledge. The emergence of new platforms has simplified the process, enabling players to create their own games with ease. Notable examples include Minecraft and Roblox, which thrive on user-generated content. The latest entrant in this space is CliCli, a Singapore-based platform backed by games giant NetEase, which launched its alpha version in July 2022. According to Kun Li, CliCli's Head of Operations, 'Our core philosophy revolves around simplifying game creation. With years of experience in the gaming industry, our team holds creators in high esteem. As the gaming and entertainment sector evolves, we recognize the need for advanced technology and efficient tools to bring creators' ideas to life effortlessly.' CliCli distinguishes itself from other new PC platforms by focusing on user-generated content, akin to Roblox. Li explains, 'Our vision extends beyond creating a conventional game store; we aim to foster a thriving user-generated content gaming community.' By providing a comprehensive game creation and distribution platform, CliCli empowers creators to produce and distribute games seamlessly. The platform's focus on user-generated content stems from its mission to make game development accessible to everyone. Li emphasizes, 'We believe that everyone should experience the joy of creating games. Our team is passionate about game design, and we think that every creator deserves the opportunity to showcase their work.' Currently, CliCli's community comprises a diverse range of creators, from industry professionals to novices, all united by their passion for game development. Li notes, 'They share a passion for creating unique and engaging gameplay, which is the essence of user-generated content games.' CliCli offers a range of built-in, user-friendly features designed to cater to individuals with limited technical skills or game development experience. The platform also provides a Lua API and plugins for creators with programming experience, allowing them to adapt to the CliCli editor and generate fascinating content. To support its focus on user-generated content, CliCli offers thousands of assets, including models, particle effects, decorations, and music, which users can employ free of charge. Li states, 'Our expanding resource library significantly lowers the barrier to entry for creators and reduces the risk of IP infringement.' CliCli is committed to a creator-favored revenue share model, currently offering a 70/30 revenue split. The platform plans to innovate its revenue-sharing model in the future, potentially introducing a tiered-based system. Since its alpha launch in July 2022, CliCli has evolved substantially based on user feedback. Li explains, 'The feedback from creators has helped us identify and address issues with our editor, enabling us to refine and improve our product.' CliCli has released the CliCli editor Alpha 2.0, which includes new features such as ECA profiling, a particle editor, and LUA plugin extension. The platform is also developing its own games, including Game of Rollink, a PvP competitive card game with auto-battler elements. Li says, 'We are committed to supporting the development of various UGC games that appeal to a broad range of audiences.' CliCli's mission is to empower creativity and provide a platform for creators to showcase their work. The company hopes to encourage UGC creators to join its growing ecosystem and is open to collaborations and partnerships to enhance its platform.