Securing a Deal to Develop a Game Based on a Well-Known Intellectual Property

Preparing a pitch for a game based on an established intellectual property can be a daunting task. To increase the chances of success, it's essential to understand the process and the key elements that need to be included in the pitch. Aj Grand-Scrutton, CEO of Dlala Studios, has shared his expertise on the matter, outlining the steps involved in pitching for IPs like Mickey Mouse and Battletoads. The process begins with research, where the developer needs to absorb as much information as possible about the IP, including its history, tone, and target audience. This knowledge will help the developer create a pitch that resonates with the IP holder and demonstrates a genuine passion for the brand. The pitch itself should include several key elements, such as a clear and concise overview of the game concept, a demonstration of the team's strengths and experience, and a detailed explanation of how the game will benefit the IP holder. It's also crucial to show respect for the IP and its audience, and to convey a sense of excitement and enthusiasm for the project. By following these steps and including these essential elements, developers can increase their chances of securing a deal to develop a game based on a well-known intellectual property.