Crafting a Winning Strategy for Partnering with Influencers

To stand out in a crowded inbox, it's crucial to have a well-thought-out approach when reaching out to influencers. With hundreds of emails competing for their attention, a clear plan is essential to grab their interest. Here are ten key considerations to keep in mind when connecting with an influencer: The subject line of your email can make or break your chances of getting noticed. It's often the deciding factor in whether an influencer opens your email or not. Using relevant keywords such as 'collaboration', 'paid opportunity', 'invitation', 'sponsorship', and 'promotional' can help pique their interest. Before crafting your subject line, define the type of project you're proposing. Is it a paid promotion, a free game key, or an introduction to a new game? Be honest and straightforward in your approach. Influencers often receive emails that start with insincere flattery, which can be a turn-off. Instead, get straight to the point and focus on the opportunity you're offering. Due to the high volume of emails they receive, influencers prefer concise pitches. Keep your email brief and to the point, using one or two paragraphs to explain your proposal. Including trailers, artwork, or other visual aids can help grab their attention. Influencers want to work with credible partners, so provide facts and figures about your game to build trust. For example, if you're promoting a game with a growing player base on Steam, highlight this in your email. Include relevant links, such as the Steam page or a proposal link, to provide additional information without overwhelming the influencer. The rise of scam emails has made influencers cautious about who they trust. To establish credibility, include authentic links and contact information in your email. Composure is key when approaching influencers. Be patient and allow them time to respond, as they often have multiple projects and commitments. Avoid taking offense to a lack of immediate communication, and consider sending follow-up emails if you haven't received a response. Research the influencer you're targeting to understand their preferences and tailor your approach. Study their content and engage with them on a personal level to build a rapport. Before sending a pitch email, clearly define what you want from the influencer. Changing your mind after sending a pitch can damage your credibility and limit future opportunities. Understand the influencer's expectations and research the market rate for coverage. Every influencer has different requirements, so be prepared to negotiate and find a fair agreement. Don't overlook smaller creators, as they can often deliver passionate and engaging content that resonates with their audience.