Unlocking The Wagadu Chronicles' Success: Viral Marketing and Cultural Significance

To generate interest in a game before its launch, it's crucial to consider traction, taking into account both customers and other stakeholders like publishers and investors. Allan Cudicio, founder of Twin Drums, emphasized the significance of thinking about traction early on, particularly for indie games. He outlined three key aspects to consider: doing things early, doing things cheaply, and doing things that align with your values. The Wagadu Chronicles, an Afro-fantasy MMORPG, exemplifies this approach. By focusing on its unique mechanics and African-inspired setting, the game has garnered significant interest, including a successful Kickstarter campaign and a grant from the German government. Cudicio stressed the importance of identifying risk factors, conducting thorough research, and creating a solid pre-production plan. He also highlighted the value of social media, particularly Twitter, in sharing knowledge and building a community around the game. By being open about the game's values and politics, Twin Drums has attracted a dedicated audience and secured funding from prominent organizations like Riot Games. Ultimately, Cudicio's approach demonstrates that a well-planned and executed marketing strategy can be instrumental in a game's success.