The Demographics and Motivations of Game Pass, PS Plus, and Nintendo Switch Online Subscribers
Recently, Ubisoft revealed that approximately one in ten subscribers to its Ubisoft+ service are new to the company's games, indicating that subscription models can attract fresh customers. The data also suggests that some gamers use these services to try out or rent games before canceling their subscriptions. In October, Ubisoft experienced a surge in new subscribers, likely due to the release o…