Bootstrap Gallery
  1. Home
  2. Feature
Latest Feature News 🔥
Feature
Renaissance PR: Fostering Success Through Personal Connections
It has been nearly a decade since Stefano Petrullo founded Renaissance PR, and the agency's growth has been remarkable. Petrullo, well-known in the UK games industry for his work with Ubisoft, made a successful transition to independence. Since then, Renaissance has worked with almost 100 clients, including industry giants like Atari, Plaion, and Tencent, as well as indie developers like Bulkhead…
April 25, 2024, 12:57 p.m.
Feature
Renaissance PR: Fostering Human Connections in the Gaming Industry
It’s hard to believe it’s been nearly a decade since Stefano Petrullo formed Renaissance PR. Petrullo was well known to the UK games industry back in 2015, primarily for handling PR for Ubisoft, which included promoting games like Watch Dogs, Assassin’s Creed and Far Cry. He was well positioned to make the transition to being independent, but the rise of Renaissance in the years since has been n…
April 25, 2024, 12:57 p.m.
Feature
Renaissance PR: Fostering Success through Personal Connections
As the games industry continues to evolve, one PR agency has consistently demonstrated its ability to drive success for its clients. Renaissance PR, founded by Stefano Petrullo nearly a decade ago, has worked with almost 100 clients, including industry giants like Atari, Plaion, and Tencent, as well as prominent indie developers. In 2023 alone, the agency promoted 150 titles, generating over 122,…
April 25, 2024, 12:57 p.m.
Feature
Assessing Game Engine Accessibility: Progress and Remaining Challenges
Game development is, in some ways, more accessible than ever. Between the ease-of-use of engines like RPG Maker to the release of titles like Game Builder Garage that gamify the act of development itself, there are countless ways into game development that do not require previous experience of coding or design. The opportunity for creation with engines like Unreal, Unity and more is enormous. Bu…
April 25, 2024, 10:27 a.m.
Feature
Breaking Down Barriers in Game Development: Accessibility and Engine Design
The game development landscape has undergone significant transformations, making it more accessible than ever. With user-friendly engines like RPG Maker and the release of titles such as Game Builder Garage, which gamifies the development process, numerous pathways into game development have emerged that don't require prior coding or design experience. However, the tech itself still poses signifi…
April 25, 2024, 10:27 a.m.
Feature
Breaking Down Barriers in Game Development: How Accessible Are Game Engines?
Game development has become more accessible in recent years, with user-friendly engines like RPG Maker and Game Builder Garage making it easier for newcomers to join the field. However, despite the vast creative possibilities offered by engines like Unreal and Unity, there are still significant obstacles to overcome in making these tools accessible to all developers. A 2021 survey found that 29% …
April 25, 2024, 10:27 a.m.
Feature
Embracer's CEO Lars Wingefors Explains the Group's Demise and Future Plans
When Embracer CEO Lars Wingefors declared an end to the company's nine-month restructuring program at the start of this month, you would have been forgiven for assuming that things would finally settle for the troubled games group. That assumption was brought into question on Monday when the company announced it would be splitting into three separate entities : Asmodee Group, Coffee Stain & Frie…
April 24, 2024, 2:55 p.m.
Feature
Embracer Group's Transformation: CEO Lars Wingefors Explains the Company's Split into Three Entities
Following the announcement of Embracer's split into three separate entities, CEO Lars Wingefors shared his perspective on the decision and its implications for the company's future. According to Wingefors, the restructuring aims to create an optimal environment for each business to thrive, with a focus on lowering the cost of capital and improving financial stability. The company's debt, which cu…
April 24, 2024, 2:55 p.m.
Feature
Embracer CEO Explains Company Split and Future Plans
Embracer Group's CEO, Lars Wingefors, has revealed the reasoning behind the company's decision to split into three separate entities: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. This move is intended to create a more optimal environment for each business to thrive, allowing for better financing and lower capital costs. The split is a result of the changing gamin…
April 24, 2024, 2:55 p.m.
Feature
Tech Giants Poised to Dominate the Living Room: A 10-Year Retrospective
The games industry moves pretty fast, and there's a tendency for all involved to look constantly to what's next without so much worrying about what came before. That said, even an industry so entrenched in the now can learn from its past. So to refresh our collective memory and perhaps offer some perspective on our field's history, GamesIndustry.biz runs this monthly feature highlighting happenin…
April 24, 2024, 1:27 p.m.