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Tech Giants Poised to Dominate the Living Room: A 10-Year Retrospective
The games industry moves pretty fast, and there's a tendency for all involved to look constantly to what's next without so much worrying about what came before. That said, even an industry so entrenched in the now can learn from its past. So to refresh our collective memory and perhaps offer some perspective on our field's history, GamesIndustry.biz runs this monthly feature highlighting happenin…
April 24, 2024, 1:27 p.m.
Feature
Tech Giants' Living Room Ambitions: A Decade of Gaming Disruptions
The gaming industry has always been wary of tech giants like Amazon and Google, fearing they would disrupt the market with their deep pockets and technological prowess. A decade ago, these concerns reached a fever pitch as both companies made their first forays into gaming. Amazon unveiled its Fire TV, a $99 streaming device that would be supported by exclusive first-party games, while Google ann…
April 24, 2024, 1:27 p.m.
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The Evolving Role of Brands in the World of Gaming
The relationship between video games and brands has been a long-standing one, with early examples such as Coca-Cola's Pepsi Invaders and Johnson & Johnson's Tooth Protectors showcasing the integration of products and brands within the context of primitive visuals and limited technological capabilities. As the industry evolved, more thoughtfully integrated product placements emerged, such as the i…
April 24, 2024, 1 p.m.
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The Evolution of Brands in Gaming: Navigating the Future of Interactive Entertainment
The relationship between video games and brands has been evolving for decades, from early product placements to modern-day interactive experiences. With the rise of gaming as a major form of entertainment, brands are now recognizing the importance of establishing a presence in this space. However, this requires a deep understanding of the gaming community and the need to create authentic, relevan…
April 24, 2024, 1 p.m.
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Exploring the Evolving Role of Brands in Gaming | Playable Futures
This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here . The relationship that video games share with brands and advertising is a long-term one.Early examples such as Coca-Cola's boldly assertive Pepsi Invaders , or Johnson & Johnson's …
April 24, 2024, 1 p.m.
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Reflecting on the Risks and Rewards of Investing in New Gaming IP
In the high-stakes video game industry, where budgets are rising and expectations are soaring, investing in new and emerging intellectual properties can be a daunting financial risk. While some new games like Helldivers 2 and Palworld achieve fame and success, others such as Immortals of Avenum struggle, with the latter's developer Ascendant Studios reportedly furloughing most of its staff. Acqui…
April 23, 2024, 1:27 p.m.
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Ex-Square Enix America CEO Shares Insights on Investing in New IPs
In a hits-driven industry such as video games, investing in new and emerging IP is often considered a financial risk. As budgets rise, so do expectations. While new games like Helldivers 2 and Palworld find fame and success, Immortals of Avenum struggled to the point where maker Ascendant Studios reportedly furloughed most of its staff . Acquiring an existing franchise’s legacy doesn’t always wo…
April 23, 2024, 1:27 p.m.
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Reflecting on the Risk and Reward of Investing in New Game IPs
In the video game industry, where financial success is often tied to established franchises, investing in new and emerging intellectual properties can be a daunting task. As development budgets escalate, so do expectations, making it increasingly difficult for original games to stand out. Despite this, some new titles, such as Helldivers 2 and Palworld, have managed to achieve fame and success, w…
April 23, 2024, 1:27 p.m.
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Overcoming Funding Challenges in the Era of Data-Driven Investing
The start of 2024 has been particularly challenging for studios seeking funding, with venture capital funds and publishers being cautious. However, the atmosphere at GDC was more positive, with new deals announced by publishers and VC funds. While funding is available, developers now face the added burden of proving their game's potential audience. This requires evidence, or traction, beyond a gr…
April 23, 2024, 1:01 p.m.
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Overcoming Funding Hurdles in the Age of Data-Driven Investing
Yes, it's been a particularly rough start to 2024, especially for studios seeking funding. Finishing out 2023, it felt like venture capital funds closed the faucets of years' past, and publishers hit the pause button. Thankfully, the vibe at GDC was slightly more positive, with new deals being announced by both publishers and VC funds. While the checkbooks are back out, there is a sneaky shift t…
April 23, 2024, 1:01 p.m.