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Schell Games Sees VR as a Present and Future Opportunity
Schell Games has made significant investments in VR, with titles like I Expect You To Die and Silent Slayer: Vault of the Vampire. However, according to CEO Jesse Schell, the studio has not placed all its bets on VR. Instead, it focuses on stability and makes strategic, gradual investments in the technology. Schell notes that the VR market has shown continued growth, particularly among younger te…
April 17, 2024, 1:02 p.m.
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Sponsored: How 10 Chambers Utilizes Lurkit to Drive Community Engagement
At the heart of 10 Chambers' marketing strategy lies a unique approach to community engagement, with creators playing a central role. To unveil their upcoming title, Den of Wolves, at The Game Awards, the team collaborated with Lurkit to execute a one-of-a-kind marketing stunt. This partnership was not their first; following the success of GTFO, Lurkit was the natural choice for 10 Chambers' mark…
April 16, 2024, 3:31 p.m.
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Sponsored | How 10 Chambers Leverages Lurkit to Revolutionize Creator Engagement
At the heart of 10 Chambers, a game studio founded by ten industry veterans in 2015, lies a passion for creating immersive gaming experiences. With their first game, GTFO, the team aimed to craft a hardcore, cooperative game that would challenge players and foster a sense of community. To reach the niche communities of hardcore gamers, 10 Chambers turned to Lurkit, a platform that connects develo…
April 16, 2024, 3:31 p.m.
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Sponsored | How 10 Chambers Leverages Lurkit for Creator Engagement
The 10 Chambers community team, responsible for the game GTFO, has made creators a central part of their marketing strategy. To unveil their upcoming title at The Game Awards, they collaborated with Lurkit to execute a groundbreaking marketing stunt. This was not their first partnership with Lurkit, as they had previously worked together on GTFO. 10 Chambers' Head of Community, Calle Johansson-Su…
April 16, 2024, 3:31 p.m.
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The Evolution of Mobile Game Development: Why Investment Has Become More Challenging
The mobile games market experienced unprecedented growth during the pandemic, with margins surpassing expectations. However, the current landscape is more complex. The hypercasual market, which accounts for 26% of global installs, has become increasingly competitive, with few new projects achieving success. The casual market has also undergone a significant shift, with investors now requiring pre…
April 16, 2024, 2:27 p.m.
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The Challenges of Securing Investments in Mobile Game Development in 2024
The mobile gaming industry has undergone significant changes in recent years, with the pandemic-era growth giving way to a more nuanced market. While hypercasual games still account for a substantial portion of global installs, the success rate of new projects has plummeted, with only a handful of titles achieving significant traction. The majority of installs are now concentrated around establis…
April 16, 2024, 2:27 p.m.
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The Evolving Landscape of Mobile Game Development: Why Investment Has Become More Challenging
The mobile gaming market has undergone significant changes in recent years, with the pandemic-driven surge in growth now slowing down. Despite this, the market remains attractive, but the dynamics have shifted, making it more challenging for developers to secure investments. The hypercasual market, which accounts for 26% of all mobile games, has become increasingly competitive, with the success r…
April 16, 2024, 2:27 p.m.
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UK Game Sales in 2023: A Year of Resilience and Growth
The year 2024 has been challenging for the gaming industry, making it an ideal time to reflect on the previous year's performance and assess demand-side conditions. With the complete set of UK retail and digital data available for 2023, it is evident that the year was relatively positive, with combined physical and digital unit sales increasing by 3% compared to 2022. Furthermore, average prices …
April 16, 2024, 10:44 a.m.
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UK Game Sales Demonstrate Resilience in 2023, Despite Economic Challenges
The year 2024 has proven to be challenging for the gaming industry, making it an ideal time to assess the previous year's performance and gauge demand-side conditions in the UK full games market. With the complete set of UK retail and GSD-tracked digital data available for 2023, the results are overwhelmingly positive. Combined physical and digital unit sales for 2023 were 3% higher than in 2022,…
April 16, 2024, 10:44 a.m.
Feature
UK Game Sales Show Resilience in 2023, Despite Economic Headwinds
The year 2024 has proven to be challenging for the gaming industry, making it an ideal time to assess the previous year's performance and gauge the direction of consumer spending on full games in the UK. With the complete set of UK retail and GSD-tracked digital data available for 2023, the results show a positive outlook: combined physical and digital unit sales increased by 3% compared to 2022,…
April 16, 2024, 10:44 a.m.