Ubisoft on Gen AI Adoption: "If It Doesn't Bring Value to Creatives, It Won't Be Adopted"
During a recent encounter with Ubisoft's NEO NPCs at GDC, I attempted to persuade one of the characters, Iron, to join me at a pub. Her task was to collaborate with me on devising a plan to infiltrate a building, but I thought it would be more enjoyable to do so in a more relaxed setting. However, Iron remained focused on the task at hand, stating that while the idea was appealing, it was essenti…
April 11, 2024, 9:14 a.m.