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Feature
Microsoft's Alarming Lack of Transparency in Conflict Mineral Disclosure Highlights Industry Decline
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Aug. 2, 2023, 1:48 p.m.
Feature
Microsoft's Alarming Revelation on Conflict Minerals Highlights a Wider Industry Decline
Aug. 2, 2023, 1:48 p.m.
Feature
Microsoft's Alarming Lack of Transparency in Conflict Mineral Disclosure Signals a Broader Industry Decline
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Aug. 2, 2023, 1:48 p.m.
Feature
The Business of In-Game Advertising: A Conversation with Gamefam
The rise of online gaming has led to the emergence of platforms like Roblox, Minecraft, and Fortnite, which now host various events, activations, and interactive experiences for brands and movies. Epic Games' release of the Unreal Editor for Fortnite has opened up new opportunities for brands to partner with developers and advertise on the platform. Gamefam, a company that has worked with brands …
Aug. 1, 2023, 2:29 p.m.
Feature
The Business of In-Game Advertising: Gamefam's Approach to Creating Engaging Experiences
The rise of online gaming has transformed certain titles into full-fledged platforms, such as Roblox, Minecraft, and Fortnite, which now host various events, activations, and interactive experiences designed to promote brands and movies. In March, Epic Games introduced the Unreal Editor for Fortnite, enabling users to design, develop, and publish games and experiences directly within Fortnite. Th…
Aug. 1, 2023, 2:29 p.m.
Feature
Gamefam's Approach to Advertising on Gaming Platforms
The rise of online gaming has led to the emergence of platforms like Roblox, Minecraft, and Fortnite, which have become hubs for hosting various events, marketing activations, and interactive experiences to promote brands and movies. In March, Epic Games introduced the Unreal Editor for Fortnite, enabling users to design, develop, and publish games directly within Fortnite. This development has c…
Aug. 1, 2023, 2:29 p.m.
Feature
Unleashing Creativity: Capcom's Approach to Exoprimal
Exoprimal, Capcom's latest live-service dinosaur game, exudes a distinct old-school charm, blending campy humor, over-the-top action, and stylish experimentation. This is partly due to the fact that Exoprimal represents a departure from Capcom's usual franchises, such as Resident Evil, Street Fighter, and Monster Hunter. According to Exoprimal director Takuro Hiraoka, 'Capcom has many established…
Aug. 1, 2023, 1:15 p.m.
Feature
Capcom Embraces Creative Freedom with Exoprimal
Exoprimal, Capcom's latest live-service dinosaur game, boasts a distinctively old-school charm. Its over-the-top style, experimental approach, and campy flair evoke memories of Capcom's early 2000s games. As a new IP, Exoprimal offers the development team a blank canvas, unencumbered by the baggage of established franchises like Resident Evil, Street Fighter, or Monster Hunter. According to Exop…
Aug. 1, 2023, 1:15 p.m.
Feature
Capcom Unleashes Creativity with Exoprimal
Exoprimal, Capcom's latest live-service dinosaur game, has a distinctly old-school feel to it, blending campy humor, over-the-top action, and stylish experimentation. This is largely due to the fact that Exoprimal is a rare instance of Capcom creating a game outside of its established franchises like Resident Evil, Street Fighter, and Monster Hunter. According to Exoprimal director Takuro Hiraoka…
Aug. 1, 2023, 1:15 p.m.
Feature
From Animated Commercials to Indie Gaming Success: Ember Lab's Journey
Since its founding in 2009, Ember Lab has evolved from a commercial animation and digital content company to a successful indie game developer. The studio's co-founders, Josh and Michael Grier, attribute their journey to their background in storytelling and their ability to adapt to new mediums. Initially, the brothers focused on creating engaging 60-second stories for commercial clients, which h…
July 31, 2023, 3:08 p.m.