Creative Director Joel Bylos on Dune Awakening, Hollywood Partnerships, In‑Game Ads, and Why Style Beats Photorealism
Creating a video game based on a blockbuster film franchise comes with a unique set of perks and challenges. On the upside, you get to rub shoulders—albeit virtually—with some of Hollywood’s most recognizable names. On the downside, the collaboration is often mediated through a corporate tool that most developers love to hate: Jira.
Joel Bylos, Funcom’s chief creative officer, explains that eve…
Sept. 30, 2026, 12:30 p.m.