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Understanding the EU KIDS Act: Key Points for Game Developers
On September 17, the European Commission released a draft of the so‑called EU KIDS Act – an acronym for Keeping Internet Digital Spaces Accountable and Trustworthy. While the most debated provisions target social networks and video‑sharing services – for instance a blanket ban for users under 13 and tighter limits for those under 15 – the text also contains a substantial set of rules that affect …
Sept. 23, 2026, 1:43 p.m.
Feature
Understanding the EU KIDS Act: Essential Insights for Game Developers
On September 17, the European Commission released a draft of the so‑called EU KIDS Act – an acronym for Keeping Internet Digital Spaces Accountable and Trustworthy. While the most contentious provisions target social networking sites and video‑sharing platforms – for example, an outright ban on users under 13 and tighter controls for those under 15 – the proposal also reaches deep into the world …
Sept. 23, 2026, 1:43 p.m.
Feature
Understanding the EU KIDS Act: Essential Insights for Game Developers
On September 17, the European Commission released a draft of the so‑called EU KIDS Act – an acronym for Keeping Internet Digital Spaces Accountable and Trustworthy. While the most hotly debated provisions target social networks and video‑sharing services – including an outright ban for users under 13 and tighter controls for those under 15 – a substantial portion of the text also reaches into the…
Sept. 23, 2026, 1:43 p.m.
Feature
Understanding the EU KIDS Act: Essential Insights for Game Developers
On 17 September the European Commission released a draft of the so‑called EU KIDS Act – an acronym for Keeping Internet Digital Spaces Accountable and Trustworthy. While the most debated provisions target social networks and video‑sharing services – for example, an outright ban for users under 13 and stricter limits for those under 15 – the text also contains a substantial set of rules that affec…
Sept. 23, 2026, 1:43 p.m.
Feature
Sponsored | Why Leading Free‑to‑Play PC Publishers Prefer CPA‑Based User Acquisition
Marketing video games used to be a fairly straightforward affair. In the early days, developers and publishers would simply buy advertising space, pay for the eyeballs that saw their ads, and hope that the resulting awareness would translate into sales. That approach made sense when most titles were sold as boxed, single‑player experiences that relied on a one‑time purchase. Today, however, the l…
Sept. 22, 2026, 2 p.m.
Feature
Sponsored | Why Leading Free‑to‑Play PC Publishers Prefer CPA‑Based User Acquisition
The landscape of game marketing has evolved dramatically over the past decade. In the early days, developers and publishers would simply buy ad space to capture attention, hoping that visibility would translate into sales. That approach made sense when most titles were sold as boxed, single‑player experiences. Today, however, the dominant model on PC is free‑to‑play live‑service games, and the ol…
Sept. 22, 2026, 2 p.m.
Feature
Sponsored | Why Leading PC Free‑to‑Play Publishers Prefer CPA‑Based User Acquisition
The landscape of game marketing has evolved dramatically over the past decade. In the early days, publishers could simply buy ad space, splash a few eye‑catching creatives, and hope that the sheer volume of impressions would translate into sales. That approach made sense when most titles were sold as boxed, single‑player experiences and revenue was generated at the point of purchase. Today, howev…
Sept. 22, 2026, 2 p.m.
Feature
Sponsored | Why Leading Free‑to‑Play PC Publishers Prefer CPA‑Based User Acquisition
The landscape of game marketing has evolved dramatically over the past decade. In the early days, developers and publishers would simply buy ad space, hoping that the sheer volume of impressions would translate into awareness and, eventually, sales. That approach made sense when most titles were sold as boxed, single‑player experiences. Today, however, the dominant model on PC is free‑to‑play (F2…
Sept. 22, 2026, 2 p.m.
Feature
Sponsored |Why Leading PC Free‑to‑Play Publishers Favor CPA‑Based User Acquisition
The landscape of game marketing has evolved dramatically over the past decade. In the early days, developers could simply buy ad space, display a banner, and hope that enough eyes would translate into sales. That approach made sense when most titles were sold as boxed, single‑player experiences. Today, however, the dominant segment on PC consists of live‑service, free‑to‑play games that generate …
Sept. 22, 2026, 2 p.m.
Feature
Sponsored | Why Leading Free‑to‑Play PC Publishers Prefer CPA‑Based User Acquisition
The landscape of game marketing has evolved dramatically over the past few years. In the early days, studios could simply buy ad space, hope that enough eyes saw their banners, and count on sales to follow. That approach made sense when most titles were sold as boxed, single‑player experiences. Today, however, the dominant model on PC is free‑to‑play live‑service games, and the old‑school tactics…
Sept. 22, 2026, 2 p.m.