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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll instantly recognise the massive booths belonging to household names such as Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a brand most visitors probably haven’t heard of before: 4Divinity. "It’s huge by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the compa…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the most eye‑catching booths are usually owned by household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of: 4Divinity. "By any measure, it’s massive," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom foo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most visitors probably don’t recognize: 4Divinity. "It’s massive by any metric," explains Philip Doust, director of 4Divinity’s UK arm, when describ…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of before: 4Divinity. "By any measure, it’s massive," says Philip Doust, director of 4Divini…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the largest trade fair in Europe, most of the massive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a company most attendees probably don’t recognize: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Di…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, the massive, eye‑catching booths are usually tied to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a brand most attendees probably haven’t heard of: 4Divinity. "By any measure it’s huge," says Philip Doust, director of 4Divinity’s UK operation, describing the c…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company many attendees may not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, de…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually anchored by household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "By any measure, it’s huge," explains Philip Doust, director of 4Divinity’s UK operation, describing the company’s Gamescom fo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Exhibit
Walking through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing th…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. Yet this year, a sizable portion of Halls 6 and 7 is occupied by a company many attendees probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Ga…
Aug. 20, 2026, 11:02 a.m.