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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching, elaborate booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is occupied by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand that most visitors will not recognize: 4Divinity. "It's enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, when describing t…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom’s bustling halls, the most eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publishe…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually owned by household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of: 4Divinity. "It's enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom f…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll instantly recognize the massive, eye‑catching booths belonging to industry giants such as Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a name that most attendees probably haven’t heard before: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divin…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of: 4Divinity. "By any measure it’s massive," says Philip Doust, director of 4Divinity’s UK arm, describing the publish…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any metric," says Philip Doust, director of 4Divinity’s UK arm, describing the p…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually anchored by household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most visitors will not recognize: 4Divinity. "It’s huge by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom footprint…
Aug. 20, 2026, 11:02 a.m.