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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company many attendees may not recognize: 4Divinity. "It’s massive by any metric," explains Philip Doust, director of 4Divinity’s UK arm, describing the publi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths you encounter are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "By any measure, it’s enormous," says Philip Doust, director of 4Divinity’s UK arm, describing the company’s Games…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. “It’s huge by any metric,” says Philip Doust, director of 4Divinity’s UK arm, describing the company’s Gamescom footprint. The …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company most attendees probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually associated with household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. "By any measure, it’s huge," says Philip Doust, director of 4Divinity’s UK operation, describing the company’s Gamescom foo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most impressive booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is occupied by a company many attendees may not recognize: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK operation, describing the publisher’s …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand that most visitors probably haven’t heard of before: 4Divinity. "It’s massive by any standard," says Philip Doust, director …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors probably don’t recognize: 4Divinity. "The scale is massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, when describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually owned by household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of before: 4Divinity. "By any measure, it’s huge," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Ga…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK operation, describing the publ…
Aug. 20, 2026, 11:02 a.m.