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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, when describing t…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a company most visitors probably haven’t heard of: 4Divinity. "It’s enormous by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gam…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually anchored by household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most visitors will not recognize: 4Divinity. “It’s gigantic by any measure,” says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom footp…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Obscure Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, the most eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a label most visitors won’t instantly recognize: 4Divinity. "By any measure, it’s massive," explains Philip Doust, director of 4Divinity’s UK arm, describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the most eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand many attendees may not recognize: 4Divinity. "By any measure, the space is massive," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom fo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company many attendees may not recognize: 4Divinity. "It’s massive by any metric," explains Philip Doust, director of 4Divinity’s UK arm, describing the publi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, the massive, eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand most visitors will not recognize: 4Divinity. “It’s huge by any metric,” says Philip Doust, director of 4Divinity’s UK arm, describing the company’s Gamescom footprint. The …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a brand that most attendees probably haven’t heard of before: 4Divinity. "The scale is massive by any measure," says Philip Doust, director of …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unknown Publisher Is Investing Millions in Its Gamescom Showcase
Walking the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be dominated by a brand many attendees may not recognize: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Divinity’s UK arm, describing …
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Walking through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is occupied by a brand most attendees probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describing the p…
Aug. 20, 2026, 11:02 a.m.