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Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK operation, describing the publ…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually owned by household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably won’t recognize: 4Divinity. "By any measure, it’s gigantic," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Exhibit
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Exhibit
Strolling through Gamescom, you’ll quickly notice that the most expansive and eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizeable portion of Halls 6 and 7 will be occupied by a company most visitors probably don’t recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK arm, describi…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 will be occupied by a company most attendees probably haven’t heard of: 4Divinity. "It’s massive by any standard," says Philip Doust, director of 4Di…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through the bustling corridors of Gamescom, you’ll quickly notice that the most eye‑catching, expansive booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most attendees will not recognize: 4Divinity. "It’s massive by any measure," says Philip Doust, director of 4Divinity’s UK…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is dominated by a company most visitors will not recognize: 4Divinity. "By any measure, it’s gigantic," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom foot…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually attached to household names – Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a sizable portion of Halls 6 and 7 is occupied by a company most attendees will not recognize: 4Divinity. "By any measure, it’s huge," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom deploy…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, the massive, eye‑catching booths are usually attached to household names—Capcom, Xbox, Sega, EA, Ubisoft, and the like. This year, however, a substantial portion of Halls 6 and 7 is dominated by a company most attendees will not recognize: 4Divinity. "By any measure, it's huge," says Philip Doust, director of 4Divinity’s UK arm, describing the publisher’s Gamescom foo…
Aug. 20, 2026, 11:02 a.m.
Feature
Why an Unfamiliar Publisher Is Investing Millions in Its Gamescom Showcase
Strolling through Gamescom, you’ll quickly notice that the most expansive, eye‑catching booths belong to household names – Capcom, Xbox, Sega, EA, Ubisoft and the like. This year, however, a sizeable portion of Halls 6 and 7 is dominated by a brand that many attendees may not recognize: 4Divinity. "By any measure, it’s massive," says Philip Doust, director of 4Divinity’s UK arm, describing the p…
Aug. 20, 2026, 11:02 a.m.