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Feature
Firefly Expands into Publishing with Strategy‑Focused Label Wuselfaktory and Debuts Fool King
Firefly, the studio best known for the Stronghold series, has taken its next step in the games industry by launching a publishing arm dedicated to strategy games. The new label, called Wuselfaktory, was introduced at UKIE’s For One Night Only showcase earlier this year, where it also revealed its first published title, Fool King. Fool King is the brainchild of first‑time developer Loot Donkey and…
Sept. 7, 2026, 3:34 p.m.
Feature
Firefly, the Stronghold Studio, Launches Strategy Publishing Arm to Tap Steam's Vast Market
Firefly, the team behind the Stronghold series, has taken its next step into publishing by unveiling a new label dedicated to strategy games, called Wuselfaktory. The debut title for the imprint, Fool King, was showcased at UKIE’s For One Night Only event earlier this year. Fool King comes from first‑time studio Loot Donkey and bills itself as a "tactical autobattler" with a roguelike twist – pla…
Sept. 7, 2026, 3:34 p.m.
Feature
Tencent's Long-Term Playbook: Live Services, AI, and Timeless Franchises
The industry has spent countless column inches debating whether the live‑service model is a sound focus. Sony’s gamble fell short, as did many other developers chasing a steady stream of recurring revenue, while companies that stayed on a more conventional path, such as Capcom, have emerged relatively unharmed. One of the more recent casualties of the live‑service experiment was Highguard, a tit…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long‑Term Playbook: Live‑Service, AI, and Timeless Franchises
Tencent’s strategic outlook is built around three interlocking pillars: the pursuit of live‑service experiences, the integration of advanced AI tools, and the cultivation of evergreen intellectual property that can sustain long‑term player communities. In a recent in‑depth conversation, Yong‑yi Zhu, Vice‑President and head of operations, strategy and compliance for Tencent Games, laid out how the…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long-Term Vision: Live Services, AI Innovation, and Timeless Franchises
The industry has spent countless columns debating whether a focus on live‑service games is wise. Sony’s gamble fell flat, and many other publishers chasing the allure of steady, recurring income have stumbled, while companies that stuck to more traditional development models—such as Capcom—have emerged relatively unscathed. One of the more recent casualties of the live‑service model was Highguar…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long-Term Vision: Live Services, AI Innovation, and Timeless Franchises
Tencent’s overarching plan for the future of gaming revolves around three pillars: live‑service experiences, cutting‑edge AI tools, and the cultivation of evergreen franchises that can thrive across platforms and generations. In a recent, in‑depth conversation with Yong‑yi Zhu, Vice President and head of operations, strategy and compliance at Tencent Games, the company’s nuanced approach was laid…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long-Term Vision: Live Services, AI Integration, and Timeless Franchises
Tencent’s strategic roadmap is built around three pillars: the expansion of live‑service experiences, the deployment of advanced AI tools, and the cultivation of evergreen intellectual property that can sustain long‑term player communities. In a recent, in‑depth conversation with Yong‑yi Zhu, Vice‑President and Head of Operations, Strategy and Compliance for Tencent Games, the company’s nuanced a…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long-Term Vision: Live Services, AI Integration, and Timeless Franchises
Tencent’s strategic outlook is built around three interlocking pillars: the expansion of live‑service experiences, the deployment of advanced AI tools across development pipelines, and the cultivation of evergreen intellectual properties that can sustain long‑term community engagement. In a recent, wide‑ranging interview, Yong‑yi Zhu, Vice President and head of Operations, Strategy and Compliance…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long-Term Vision: Live Services, AI, and Timeless Franchises
Tencent’s strategic roadmap is built around three interlocking pillars: live‑service ecosystems, advanced AI tooling, and the cultivation of evergreen intellectual properties that can sustain long‑term player engagement. In a recent conversation, Yong‑yi Zhu, Vice President and head of Operations, Strategy and Compliance for Tencent Games, laid out how the company is balancing these elements whil…
Sept. 4, 2026, 3:57 p.m.
Feature
Tencent's Long‑Term Blueprint: Live‑Service, AI, and Timeless Franchises
Tencent’s strategic outlook is anchored in three intertwined pillars: live‑service ecosystems, artificial‑intelligence‑enhanced development, and the cultivation of evergreen intellectual property. While industry commentators have long debated the wisdom of chasing recurring‑revenue models, the Chinese conglomerate remains steadfast in its belief that live‑service games represent the most reliable…
Sept. 4, 2026, 3:57 p.m.