Xbox Emphasizes Cost‑Effective Performance and Efficiency for Upcoming Console Amid Rising Component Prices and AI Advances
Xbox is placing a strong emphasis on delivering a next‑generation console that balances efficiency, affordability, and raw performance, a strategic move prompted by escalating hardware costs and rapid advances in artificial intelligence. In a candid interview with the BBC, Xbox senior executive Asha Sharma highlighted the industry‑wide need to innovate around price and power consumption, noting t…
Aug. 27, 2026, 7:49 a.m.