Xbox Emphasizes Cost‑Effectiveness and Performance for Upcoming Console Amid Rising Component Prices and AI Advances
Xbox is placing a strong emphasis on delivering a next‑generation console that balances efficiency, affordability, and raw performance, a strategic shift prompted by escalating hardware expenses and rapid breakthroughs in artificial intelligence. In an interview with the BBC, Xbox senior executive Asha Sharma highlighted the industry‑wide need to rethink how consoles are built, noting, "All of th…
Aug. 27, 2026, 7:49 a.m.