Xbox Emphasizes Cost‑Effectiveness and Performance for Upcoming Console Amid Rising Component Prices and AI Advances
Xbox is placing a strong emphasis on delivering a next‑generation console that balances efficiency, affordability, and raw performance, a strategy driven by the escalating costs of hardware components and rapid developments in artificial intelligence. In an interview with the BBC, Xbox senior leader Asha Sharma highlighted the industry‑wide need to innovate around price and power consumption, not…
Aug. 27, 2026, 7:49 a.m.