Xbox Emphasizes Cost‑Effectiveness and Performance for Upcoming Console Amid Rising Component Prices and AI Advances
Xbox is placing a strong emphasis on balancing efficiency, affordability, and raw performance as it develops its next‑generation console, a strategy driven by soaring hardware costs and rapid progress in artificial intelligence. In a recent interview with the BBC, Xbox executive Asha Sharma highlighted the industry‑wide need to rethink how consoles are built, noting that "all of the industry need…
Aug. 27, 2026, 7:49 a.m.