Riot's 2XKO Needed a Massive Monthly Active User Base—Potentially Hundreds of Thousands or Even Millions—to Thrive
Riot Games' ambitious fighting‑game project, 2XKO, faced a stark reality check when its chief product officer, Marc Merrill, explained that the title would have required a truly massive monthly active user (MAU) count—"in the high hundreds of thousands, if not millions"—to become financially viable. This insight emerged during a candid appearance on The Lemonade Stand podcast, an interview that w…
Oct. 2, 2026, 10:10 a.m.