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Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Yet, despite this healthy financial trajectory, player behaviour shows a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward estab…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a striking reluctance to explore new experiences. According to Bain & Company’s latest annual Gam…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for video‑game software has been expanding at a modest but steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year horizon. Despite this overall upward trajectory, player behaviour shows a striking reluctance to explore unfamiliar experiences. In fact, the latest annual …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Despite this healthy macro‑trend, player behavior tells a more nuanced story: about two‑thirds of gamers still gravitate toward familiar franchises or sequels, while only on…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for another four‑year stretch. Yet, despite this healthy financial trajectory, player behavior tells a different story. Two‑thirds of gamers say they gravitate toward titles they already know—sequels, …
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year period. Despite this overall growth, the majority of players remain loyal to familiar experiences: about two‑thirds of surveyed gamers say they gravitate toward sequels or titles t…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Finds Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year horizon. Despite this overall growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward existing franchises …
Aug. 18, 2026, 1 p.m.
News
Bain & Company: Study Finds Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a modest compound annual growth rate of roughly three percent over the last four years, and analysts expect this tempo to persist for the next four‑year horizon. Yet, despite this steady financial climb, player behavior reveals a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four-year period. Despite this healthy overall growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles t…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Actively Pursues New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for at least another four‑year horizon. Despite this healthy macro‑level trajectory, player behavior tells a more nuanced story. According to Bain & Company’s latest annual Gaming Report—based on a surv…
Aug. 18, 2026, 1 p.m.