Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The global market for video‑game software has been expanding at a modest but steady pace, posting a compound annual growth rate of roughly three percent over the past four years. Analysts expect this trend to continue for at least another four‑year horizon, suggesting a long‑term, incremental increase in revenue rather than a dramatic surge. Despite this overall growth, player behavior reveals a …
Aug. 18, 2026, 1 p.m.