Bain & Company Finds Only One in Five Gamers Actively Pursues New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for another four‑year period. Despite this overall growth, player behavior remains surprisingly conservative: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while only one i…
Aug. 18, 2026, 1 p.m.