Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Releases
The global market for video‑game software has been expanding at a modest but steady pace, posting a compound annual growth rate of roughly three percent over the last four years. Analysts expect this trajectory to hold steady for the next four‑year horizon as well. Despite this overall upward trend, player behavior tells a more nuanced story. A recent Bain & Company Gaming Report, which gathered …
Aug. 18, 2026, 1 p.m.