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Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this overall growth, player behavior remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles that feel know…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Hunt for New Releases
The global market for video‑game software has been expanding at a steady compound‑annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year horizon. Yet, despite this healthy financial backdrop, player behavior is surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or s…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts anticipate that this momentum will persist for at least another four‑year horizon. Despite this healthy macro‑trend, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward titles they already know—se…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year period. Despite this healthy overall trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers stick with familiar franchises or sequels, whi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Despite this healthy macro‑trend, player behaviour remains heavily tilted toward the familiar. According to Bain & Company’s latest annual Gaming Report – which gathered re…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Finds Only 20% of Gamers Actively Hunt for Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for at least another four‑year cycle. Yet the same data reveal a striking paradox: while the industry enjoys broad financial growth, the majority of players remain loyal to familiar experiences. In fact…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this healthy macro‑trend, player behaviour remains heavily skewed toward the familiar: about two‑thirds of respondents say they gravitate toward sequels or titles t…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four-year horizon. Despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Actively Pursues New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will continue for at least another four‑year cycle. Despite this overall growth, player behavior remains heavily tilted toward the familiar: roughly two‑thirds of respondents said they gravitate toward existi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or seq…
Aug. 18, 2026, 1 p.m.