Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Releases
The global market for video‑game software has been expanding at a modest but steady pace, registering a compound annual growth rate of roughly three percent over the last four years. Industry forecasts suggest that this trajectory will continue for the next several years, keeping the sector on a gentle upward slope. Yet, beneath these positive macro‑level numbers lies a striking behavioural patte…
Aug. 18, 2026, 1 p.m.