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Bain & Company Finds Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for the next four-year cycle. Despite this healthy macro‑level growth, the underlying consumer behavior reveals a striking preference for familiarity: about two‑thirds of players gravitate toward known …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts anticipate that this modest but consistent pace will continue for at least another four-year horizon. Despite this overall growth, player behavior remains surprisingly conservative: about two‑thirds of gamers admit they gravitate toward t…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Actively Look for New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year horizon. Despite this overall growth, player behaviour shows a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they alre…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at an average annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year stretch. Despite this steady financial climb, player behaviour shows a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franchises or sequ…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year cycle. Yet, despite this healthy financial backdrop, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect this momentum to continue for at least another four-year horizon. Despite this healthy macro‑level trajectory, player behavior tells a more nuanced story. According to Bain & Company’s latest annual Gaming Report—based on respon…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet the underlying consumer behavior tells a different story: about two‑thirds of players admit they gravitate toward familiar franchises or sequels, while merely one in five activel…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Actively Look for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly 3 percent over the last four years, and analysts expect that momentum to continue for at least another four‑year cycle. Despite this healthy financial trajectory, player behavior reveals a striking preference for the familiar: about two‑thirds of gamers say they gravitate toward existing fr…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect this momentum to continue for the next four-year cycle. Yet, despite this healthy financial backdrop, player behavior shows a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward established franchi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year cycle. Despite this overall growth, player behavior remains heavily skewed toward the familiar: roughly two‑thirds of gamers say they stick to known franchises or sequels, while onl…
Aug. 18, 2026, 1 p.m.