Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet, despite this healthy fiscal backdrop, player behavior remains surprisingly conservative: about two‑thirds of gamers stick with familiar franchises or sequels, and…
Aug. 18, 2026, 1 p.m.