Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑trend, player behaviour tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while merely one in fi…
Aug. 18, 2026, 1 p.m.