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Bain & Co Report Finds Only One in Five Gamers Pursue New Titles
Global revenue from video‑game software has been expanding at an average compound annual growth rate of roughly 3 % over the last four years, and analysts expect the same pace to continue for the next four‑year horizon. Yet player behaviour tells a different story: about two‑thirds of gamers say they gravitate toward titles they already know—sequels, franchises, or familiar genres—while only one …
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Actively Look for New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to hold for the next four‑year period. Yet, despite this healthy macro‑level growth, player behavior reveals a striking reluctance to explore unfamiliar titles. According to Bain & Company’s latest annual Gam…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Despite this overall upward trend, player behaviour remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles th…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Despite this healthy macro‑trend, player behaviour reveals a pronounced conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or seque…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will continue for another four‑year cycle. Despite this overall upward trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers tend to stick with familiar franchises or sequ…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to persist for the next four-year horizon. Yet, despite this healthy financial backdrop, player behavior remains surprisingly conservative. According to Bain & Company’s latest annual Gaming Report – which gather…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Actively Pursues New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four-year period. Despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar experiences or sequels, while only on…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year period. Despite this overall growth, player behavior shows a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles that feel k…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Despite this overall growth, player behavior remains heavily skewed toward the familiar. According to Bain & Company’s most recent annual Gaming Report—based on a survey …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy financial trajectory, player behaviour remains surprisingly conservative: about two‑thirds of gamers admit they gravitate toward familiar franchises o…
Aug. 18, 2026, 1 p.m.