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Bain & Co Report Finds Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for the next four-year horizon. Despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward titles they already know—…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for another four‑year horizon. Despite this healthy macro‑level growth, player behaviour remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or se…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year period. Yet, despite this healthy financial trajectory, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year horizon. Yet despite this overall upward trajectory, player behaviour reveals a striking reluctance to explore unfamiliar titles. According to Bain & Company’s latest annual Gamin…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Despite this healthy growth, player behavior shows a strong preference for familiar experiences: about two‑thirds of gamers gravitate toward sequels or titles they alread…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels, …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or direct s…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Finds Only One in Five Gamers Actively Pursues New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the last four years, and analysts expect that momentum to continue over the next four‑year horizon. Despite this overall growth, player behavior remains heavily skewed toward the familiar. According to Bain & Company’s latest annual Gaming Report – which gathered re…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year cycle. Yet, despite this healthy financial trajectory, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franch…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for at least another four‑year horizon. Despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while me…
Aug. 18, 2026, 1 p.m.