Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year period. Yet, despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward familiar franchises or seq…
Aug. 18, 2026, 1 p.m.
