Bain & Company Finds Only One in Five Gamers Actively Pursues New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for at least another four‑year period. Despite this healthy macro‑level growth, player behavior tells a more nuanced story. According to the latest annual Gaming Report released by Bain & Company, a …
Aug. 18, 2026, 1 p.m.