Bain & Co Report Reveals Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the last four years, and analysts expect that momentum to persist through the next four‑year horizon. Yet, despite this healthy financial backdrop, player behavior tells a different story: roughly two‑thirds of gamers stick to familiar titles or sequels, while only abo…
Aug. 18, 2026, 1 p.m.