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Bain & Co Finds Only 20% of Gamers Actively Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year stretch. Despite this healthy financial backdrop, player behaviour tells a different story: about two‑thirds of gamers stick with familiar franchises or sequels, while only o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only 20% of Gamers Actively Seek New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a surprisingly conservative streak: about two‑thirds of gamers gravitate toward titles they alrea…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year stretch. Despite this overall growth, player behavior remains surprisingly conservative: about two‑thirds of gamers tend to stick with familiar franchises or sequels, while only on…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts anticipate that this momentum will continue for the next four-year cycle. Despite this healthy macro‑level growth, the underlying player behavior tells a more nuanced story. According to Bain & Company’s latest annual Gaming Report, wh…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Yet, despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or s…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year period. Despite this overall growth, player behavior remains heavily skewed toward familiar experiences: about two‑thirds of gamers say they prefer sequels or titles they already k…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year period. Despite this overall growth, player behavior remains heavily skewed toward familiar experiences. In fact, two‑thirds of gamers say they gravitate toward titles they alread…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Yet, beneath this overall growth, player behavior shows a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward established franchis…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: roughly two‑thirds of gamers gravitate toward familiar franchises or sequels,…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behaviour remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or se…
Aug. 18, 2026, 1 p.m.