Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The global market for video‑game software has been expanding at a modest but steady pace, growing at an average compound annual rate of roughly three percent over the past four years. Analysts expect this trend to continue for at least another four‑year horizon, suggesting a durable, if not explosive, growth trajectory for the industry. Yet, beneath the headline numbers lies a striking behavioura…
Aug. 18, 2026, 1 p.m.