US Gaming Spending Reaches $4.8 Billion in September, Fueled by Borderlands 4 and Switch 2 Sales
The US gaming market experienced a significant surge in September, with total spending reaching $4.8 billion, driven by the successful launch of Borderlands 4 and strong sales of the new Switch 2 hardware. According to Circana, Borderlands 4 dominated the US charts, debuting at number one and achieving the highest launch month sales in the franchise's history, with a 30% increase in sales compare…
Oct. 23, 2025, 8:18 a.m.