Bootstrap Gallery
  1. Home
  2. News
Latest News News 🔥
News
HR Summit by GamesIndustry.biz Announces Sessions on AI Impact, Neurodivergent Teams, and Resilience Strategies
We are thrilled to announce the inaugural lineup of moderated discussion workshops for this year’s GamesIndustry.biz HR Summit, proudly sponsored by Amiqus and scheduled to take place next month at the historic Royal Institution in London. Drawing on the deep expertise of our advisory board, the summit will feature a curated series of learning and dialogue sessions that target the most pressing …
Sept. 18, 2026, 3:44 p.m.
News
Strauss Zelnick Emphasizes That Even Iconic Franchises Like GTA Require Ongoing Marketing: "You Must Continually Generate Excitement"
Some observers might claim that Grand Theft Auto VI doesn’t need any promotional push because the brand is already a household name. Strauss Zelnick, the president of Take‑Two Interactive, pushes back on that notion, insisting that even the most established franchises must keep their visibility high and their fanbase engaged. "When you launch a property that’s meant to reach a broad audience, yo…
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick Emphasizes That Even Iconic Franchises Like GTA Require Ongoing Marketing: "You Must Continually Generate Excitement"
Some observers might claim that Grand Theft Auto VI can sell itself without any promotional push, yet Strauss Zelnick, the president of Take‑Two Interactive, insists that even the most established franchises must keep their visibility high. In a recent interview with GamesBeat, Zelnick explained that launching a wide‑reaching entertainment property leaves no room for complacency: "When you bring …
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick Highlights That Even Iconic Franchises Like GTA Need Ongoing Marketing Efforts
There are those who claim that a powerhouse like Grand Theft Auto VI could simply appear on shelves and sell itself, that the brand’s reputation alone would guarantee massive sales without any additional fanfare. Strauss Zelnick, the president of Take‑Two Interactive, pushes back against that notion, arguing that even the most established franchises must continuously nurture public awareness and …
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick Emphasizes That Even Iconic Franchises Like GTA Require Ongoing Marketing: "You Must Continually Generate Excitement"
Some observers might claim that Grand Theft Auto VI is so entrenched in popular culture that a traditional advertising push is unnecessary. Strauss Zelnick, the president of Take‑Two Interactive, pushes back against that notion, arguing that even the most established brands must keep their visibility high and their fan base engaged. "When you launch a mass‑appeal entertainment property, you simp…
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick Highlights the Need for Ongoing Promotion Even for Iconic Franchises Like GTA
Some observers might claim that Grand Theft Auto VI doesn’t need any promotional push because the series is already a household name. Strauss Zelnick, the president of Take‑Two Interactive, pushes back on that notion, stressing that even well‑established franchises must keep their visibility high and their fan base excited. "When you launch a broad‑based entertainment property, there’s no way ar…
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick Highlights the Necessity of Marketing Even for Iconic Franchises Like GTA: "You Must Continually Generate Excitement"
Some observers might claim that a powerhouse title such as Grand Theft Auto VI can succeed without any promotional push, yet Strauss Zelnick, the president of Take‑Two Interactive, stresses that even the most established brands must keep their visibility high. In a recent interview with GamesBeat, Zelnick explained that launching a broadly appealing entertainment property leaves no room for compl…
Sept. 18, 2026, 10:22 a.m.
News
Strauss Zelnick emphasizes that even a powerhouse franchise like GTA requires ongoing marketing: "You must continually spark enthusiasm"
Some observers might claim that Grand Theft Auto VI doesn’t need any promotional push because the brand is already a household name. Strauss Zelnick, the president of Take‑Two Interactive, pushes back on that notion, arguing that even the most established franchises must keep their visibility high and their fan base engaged. "When you roll out a piece of entertainment that targets a broad audien…
Sept. 18, 2026, 10:22 a.m.
News
King Employees Set to Walk Out in Sweden After Collective Bargaining Proposal Rejected
Swedish labor organizations, notably Unionen and Sveriges Ingenjörer, have formally announced a strike action against the video‑game publisher King after the company's leadership turned down a collective bargaining proposal last month. Unionen filed its strike notice on September 15, and both parties are currently engaged in mediation. Should the negotiations not produce an agreement, King staff …
Sept. 18, 2026, 9:51 a.m.
News
King Employees Set to Walk Out in Sweden After Collective Bargaining Proposal Rejected
Swedish labor organizations Unionen and Sveriges Ingenjörer have formally announced a strike warning against King after the company’s leadership turned down a draft collective bargaining agreement (CBA) that was presented last month. Unionen filed the official strike notice on September 15, and both parties are currently engaged in mediation in an effort to bridge the gap. Should the negotiations…
Sept. 18, 2026, 9:51 a.m.