Goodwill Hunting: Console Brands Face a Test of Value and Loyalty | Opinion
There is a crucial backdrop that shadows every move, announcement, and headline about PlayStation and Xbox right now. A relentless clock is ticking down to the moment when both Sony and Microsoft must start discussing their next‑generation consoles and begin the delicate task of convincing consumers that a likely astronomical price tag will not be a deal‑breaker.
Even under normal circumstances,…
Sept. 11, 2026, 4:28 p.m.