Goodwill Hunting: Console Brands Face a Test of Value and Loyalty | Opinion
There is a crucial backdrop that hangs over every strategic move, press release, and headline concerning PlayStation and Xbox today. A relentless countdown is ticking toward the moment when both Sony and Microsoft must start promoting their upcoming generation of consoles, and they will have to persuade the market that a price tag that is likely to be astronomical is not a deal‑breaker.
Even und…
Sept. 11, 2026, 4:28 p.m.