Goodwill Hunting: Console Brands Face a Test of Loyalty and Value
There is a crucial backdrop that colors every move, announcement, and headline about PlayStation and Xbox right now. A relentless clock is ticking toward the moment when both Sony and Microsoft must start promoting their next‑generation consoles, and they will have to convince the market that a likely astronomical price tag is not a deal‑breaker.
Even under the most favorable circumstances, this…
Sept. 11, 2026, 4:28 p.m.