Why Xbox’s Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as Chief Marketing Officer at Happydemics, an analytics platform that focuses on advertising technology. For many years, gamers have looked at in‑game advertising with suspicion, and their wariness is understandable. The reputation of ads in video games is mixed at best, with common complaints ranging from redirects to unrelated websites or apps, misleading content, and t…
Aug. 21, 2026, 11 a.m.