Why Xbox's Console Advertising Might Benefit Gaming – An Opinion Piece
Virginie Chesnais serves as the chief marketing officer at Happydemics, an analytics platform that focuses on advertising technology. For many years, gamers have looked at in‑game advertising with suspicion, and that wariness is understandable. The reputation of ads in video games is mixed at best, as players often encounter redirects to unrelated websites or apps, misleading content, or close bu…
Aug. 21, 2026, 11 a.m.