Why Xbox’s Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as Chief Marketing Officer at Happydemics, an analytics platform that specializes in advertising technology.
For many years, gamers have looked at in‑game advertising with suspicion, and that wariness is understandable. The reputation of ads in video games is mixed at best, often plagued by annoying redirects, misleading content, or hard‑to‑find close buttons that frustr…
Aug. 21, 2026, 11 a.m.