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Opinion
Why Xbox’s Console Advertising Could Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as Chief Marketing Officer at the ad‑tech analytics firm Happydemics. For many years, gamers have looked at in‑game advertising with suspicion, and their concerns are understandable. The reputation of ads in video games is mixed at best; players often encounter redirects to unrelated websites or apps, misleading content, or dismiss buttons that are hard to locate, all o…
Aug. 21, 2026, 11 a.m.
Opinion
Why Xbox's Console Advertising Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as chief marketing officer at Happydemics, a platform that tracks advertising technology performance. For years, many gamers have looked at in‑game advertising with suspicion, and their concerns are not unfounded. The reputation of ads within games is mixed at best, often plagued by annoying redirects to unrelated sites or apps, misleading content, and close buttons that…
Aug. 21, 2026, 11 a.m.
Opinion
Why Xbox's Ad-Supported Console Model Might Benefit Gamers
Virginie Chesnais serves as Chief Marketing Officer at Happydemics, an ad‑tech analytics firm. For many years, gamers have viewed in‑game advertising with suspicion, and that wariness is understandable. Common complaints include redirects to unrelated sites, misleading content, and hard‑to‑find close buttons, all of which erode the player experience. A recent eMarketer survey highlighted the sev…
Aug. 21, 2026, 11 a.m.
Opinion
Why Xbox's Console Advertising Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as the chief marketing officer for the ad‑technology analytics firm Happydemics. For many years, gamers have approached in‑game advertising with suspicion, and that wariness is understandable. The reputation of ads within video games is mixed at best; players often encounter redirects to unrelated sites or apps, misleading content, or cumbersome close buttons that are har…
Aug. 21, 2026, 11 a.m.
Opinion
Why Xbox's Advertising on Consoles Might Benefit Gamers – An Opinion Piece
Virginie Chesnais serves as chief marketing officer at the ad‑tech analytics firm Happydemics. While many gamers have historically been skeptical of advertisements embedded in video games, their wariness is understandable. In‑game ads have earned a mixed reputation, often because they redirect users to unrelated websites or apps, feature misleading content, or present close buttons that are diffi…
Aug. 21, 2026, 11 a.m.
Opinion
Today's Gamers Crave Experiences, Not Just Sequels
The traditional approach to sequels and franchises in the gaming industry has undergone significant changes over the past decade. The once-reliable strategy of releasing sequels quickly to capitalize on a game's success has given way to a more nuanced understanding of what drives consumer engagement. With the rise of live service titles and post-launch DLC, gamers are no longer satisfied with mer…
Aug. 14, 2026, 4:39 p.m.
Opinion
Xbox Sale Speculation: Why Microsoft is Unlikely to Let Go
The recent financial results from Microsoft have once again sparked speculation about the future of its Xbox division. Despite a 10% decline in Xbox content and services, the company's overall revenue and net income saw significant growth. This raises questions about the division's place within Microsoft and whether it's a drag on the company's other businesses. However, financially speaking, Xbo…
July 31, 2026, 3:21 p.m.
Opinion
A New Era for the Games Industry: Breaking Away from the Status Quo
Over the past five years, the games industry has experienced unprecedented success, but also unprecedented turmoil. Record-breaking sales have been followed by record-breaking layoffs, leaving thousands of talented individuals without jobs and a sense of security. This cycle of boom and bust has taken a devastating toll on the industry's creative fabric, resulting in a brain drain that will be fe…
July 24, 2026, 4:23 p.m.
Opinion
Valve's Hardware Ambitions Shift From Side Project to Main Focus
The year 2026 is set to be a pivotal one for Valve's hardware endeavors, with the first piece of the puzzle falling into place next week. The reviews for the Steam Controller, a redesigned gamepad, have been overwhelmingly positive, with a chorus of near-universal praise from outlets that might have been expected to be more critical. This warm reception is significant, as it underscores the growi…
May 4, 2026, 9 a.m.
Opinion
Brazil's Game Development Scene Holds Enormous Potential, but Lacks a Catalyst
When asked about the key factor required to elevate Brazil's game development scene, Eliana Russi, head of B2B at Gamescom Latam, responds unequivocally: "Funding is essential." Her response underscores the primary challenge facing the industry. Despite having a well-established trade body in Abragames, which Russi previously headed, and a legal framework that recognizes video games as a distinct…
May 1, 2026, 2:53 p.m.