Life at Rovio Under Sega's Ownership: An Exclusive Interview

Following Sega's acquisition of Rovio in 2023, the Finnish gaming company behind Angry Birds has been settling into its new ownership structure. As part of Sega's strategy to focus on core IPs, consoles, and mobile, Rovio is leveraging its expertise in mobile game development to drive growth. In an exclusive interview, Ben Mattes, creative officer for the Angry Birds IP, discusses the implications of the acquisition and Rovio's plans for the future. With a strong focus on transmedia, Rovio aims to expand the Angry Birds franchise beyond mobile games, exploring new genres and collaborations, such as the recent Angry Birds DLC for Sonic Racing: CrossWorlds. Mattes emphasizes the importance of staying true to the brand's identity while innovating and taking calculated risks to drive long-term success. As Rovio looks to the future, it is poised to make a significant impact in the gaming industry, with the upcoming Angry Birds movie and continued expansion into new areas, all while maintaining its commitment to the core values that have made the franchise a household name.